Find your people. Build your tribe. Solve problems. Create value.

Engage, educate, entertain, and empower your viewers.

Reward them with value for their attention.

Grow your audience with trust and authenticity.

Turn attention into customers with engaging video and media.

LIGHT THE SPARK & GROW YOUR FIRE

Build your audience.
Turn views into customers.

The goal is simple:
Grow attention, give value, build trust, and
make a good offer with a strong call to action.

PRODUCT VIDEOS + SHOPPING ADS8×

RETURN ON AD SPEND

Willow Boutique paired authentic product demos with in-app checkout. TikTok reports $8 in attributed revenue per $1 spent on ads.

Willow Boutique · TikTok case study
SOCIAL DISCOVERY + A DISTINCT PRODUCT$1M

REVENUE IN SIX MONTHS

TikTok reports that Coastal Caviar reached this milestone after launching its handmade charm-necklace brand on the platform.

Coastal Caviar · TikTok, May 2025
SOCIAL CONTENT + VIDEO EDUCATION$11M+

CUMULATIVE COURSE SALES

Teachable reports Amie Tollefsrud built this over nearly a decade by moving people from social content to a free masterclass, a paid course and email follow-up.

Amie Tollefsrud · Teachable case study

The first three examples are platform-reported success stories, not typical outcomes or LightHouse143 client results. Revenue and ad-spend return are before business costs; neither is net profit or a guaranteed ROI.

The problem

Out of Sight=Out of Mind

Most creators & small businesses share the same problem:
the customers who need them don't know about them because they don't see them.

Get discovered.

Your online customer is bored, worried, or frustrated. They're online looking for a solution that helps them get what they need and want.

Share value with them.

Show them what you do, why it matters, and how it helps them get what they want and need. Then make it easy to buy.

Make the offer click.

Connect the content to something people want. Show the value, answer the question and make it easy to get what they need.

Good creative hooks the viewer and piques their interest.
A clear offer and a thoughtful follow-up help turn that engagement into a customer.

Make attention count.

From the first impression to the buying decision, each part of your marketing has a job to do.

  1. Build the audience

    Start with the people most likely to need what you offer. We identify their questions, what matters to them and where they spend time online, so your message reaches a relevant audience.

  2. Give them something worth watching

    Show your product in action. Answer a question customers ask every week. Share the story behind your work. We turn your expertise into videos and visuals that make people stop, understand and remember.

  3. Then ask for the sale

    Make the decision easier with a clear offer, useful proof and answers to common objections. Then give interested viewers a straightforward way to contact you, book a conversation or make a purchase.

Creative. Strategy. Follow-through.

From the first script to the final caption, we handle the details that make your business look and sound like you. Choose the production and marketing support your next project needs.

  • Short-form vertical video for Reels, TikTok and Shorts, cut and captioned
  • Brand films and explainers that answer the question a buyer actually has
  • Product and lifestyle photography, staged and retouched
  • Static graphic ads built to stop a scroll in the first second
  • Ad copy, captions and hooks written for each platform
  • Strategic copy, captions and hooks written for every post, ready for you to publish
  • Landing pages and websites that take bookings and payments
  • Sales funnels — the path from first view to paid customer, mapped and built
  • Original music and scoring, with usage rights agreed in writing
  • Reporting on reach, engagement, clicks and attributable inquiries
  • Google Business profile cleanup so you show up when someone searches
  • Technical planning for live, virtual and hybrid events
03

THE WORK

Hook attention. Grow trust. Convert the sale.

Share value. Educate, entertain and empower. Then make the next step easy to take.

FASHION & BEAUTY

Sell the FANTASY.

Sell the solution and the feeling before the product. Show the transformation, pleasure and confidence people want to step into.

Miami Beach Swimsuit Fashion Film
Miami Beach Swimsuit Fashion FilmSwimsuit Ad · 2:04
Own the Spotlight: Wear Your Confidence
Own the Spotlight: Wear Your ConfidenceOutfit Ad · 0:18
Sell the Fantasy. Sell the Dress.
Sell the Fantasy. Sell the Dress.Outfit Ad · 0:53

EDUCATION & EXPERT CONTENT

Make education entertaining.

Make learning fun. Turn difficult ideas into clear, watchable moments that make learning feel lighter, more useful and less intimidating.

Overcoming Pandemic Fatigue
Overcoming Pandemic FatigueExpert education · 2:19
Overcoming Impostor Syndrome in BioTech
Overcoming Impostor Syndrome in BioTechAuthority content · 1:09
Why Science? Three Reasons to Join!
Why Science? Three Reasons to Join!Audience education · 1:00
3 Strategies for Finishing Your PhD Without Losing Yourself
3 Strategies for Finishing Your PhD Without Losing YourselfEducation and resilience · 0:40
Better Together: The Power of Collaboration + Cooperation
Better Together: The Power of Collaboration + CooperationCollaboration education · 1:51

MUSIC & LIVE PERFORMANCE

Build the EXCITEMENT!

Carry the energy of the room into a small screen so people want to be there, share the moment and join the community.

Feel the Moment: Live Drum n' Bass
Feel the Moment: Live Drum n' BassArtist Promo · 1:00
Engaging Viewers with Artistic Musical Performance
Engaging Viewers with Artistic Musical PerformanceArtist Promo · 0:43
Engage Your Audience - Share the Process
Engage Your Audience - Share the ProcessArtist Promo · 1:02

EVENTS & EXPERIENCES

Sell the feeling of being there.

Make the next experience feel unmissable. Rhythm, atmosphere and human connection turn a past event into the invitation to attend the next one.

Exciting Full Moon Fire Arts at Miami Beach
Exciting Full Moon Fire Arts at Miami BeachExperience reel · 1:03
Follow the Sun: Miami Beach Sunset Timelapse
Follow the Sun: Miami Beach Sunset TimelapseAtmosphere piece · 0:47
The Power of Taiko in Harmony with Nature
The Power of Taiko in Harmony with NatureCulture & performance · 1:45

PROMOS

Give people a reason to choose.

Put the solution on screen. A strong opening, a felt benefit and a clear invitation turn attention into a confident next step.

Live the Fantasy: The Corvette Experience
Live the Fantasy: The Corvette ExperienceExperience-led promotion · 0:36
Your Story. Big Impact.
Your Story. Big Impact.Founder story · 0:47
Solving Customers' Problems with Expert Solutions
Solving Customers' Problems with Expert SolutionsProblem-solution promotion · 1:10
Stop Sitting on Your Best Idea
Stop Sitting on Your Best IdeaConversion message · 0:41
Live Your Life: Take The Leap with Faith
Live Your Life: Take The Leap with FaithPersonal brand story · 1:01

ADVERTISING, MARKETING, & BRANDING CAMPAIGNS

Give your brand a look worth remembering.

Product stories and small-business campaigns.
Open any image for a closer look.

Advertising · product-led creative

Creative goal: Make the product the focal point.

The visual result: A coordinated set of lifestyle scenes and bold product compositions gives the offer a recognizable visual language.

Small-business branding & marketing case study

Creative goal: Bring the people, expertise, history, and legacy of this small business to the forefront.

The visual result: Portraits, anniversary visuals and consistent brand treatments connect the team to the business’s design and color story.

Small-business branding & marketing case study 2

Creative goal: Show the value of sustainable beauty services that help people save time and money.

The visual result: Practitioner portraits, studio scenes and consultation imagery introduce the person, the care and the experience behind the offer.

Open this video on YouTube

04

SERVICES & OFFERS

GET STARTED

We produce the media and write the words. You keep control of your accounts and publish on your own schedule.

OUR FLAGSHIP · 90 DAY SOCIAL MEDIA MARKETING AND SALES CAMPAIGN

Give your best offer room to grow.

90-Day Campaign

We’ll turn your best offer into a coordinated campaign with standout content, a clear buying path, and paid promotion that gets smarter as we learn.

30 videos10 vertical edits each month
36 visuals12 graphics or edited photos each month
90 daysStrategy, ad management & review

66 original assets. Captions, hooks, platform adaptations, one revision round per monthly batch and a free Strategy Session included.

  1. MONTH 01Launch the story.

    Define the audience and offer. Create the first batch and launch the campaign.

  2. MONTH 02Find what connects.

    Refine creative and targeting using the response to your first month.

  3. MONTH 03Build on the evidence.

    Review leads, sales and costs. Leave with a practical plan for what comes next.

The strategy, scope and path to a return

We plan the offer, audience and buying journey, write the copy for every post, manage the agreed paid promotion and report monthly. You schedule and publish the posts on your own channels. You receive reusable digital assets and evidence to guide your next investment. Platform adaptations are versions of the 66 assets, not additional original pieces.

Before launch, we agree the source footage, production scope, Meta ad-management scope, tracking and ad budget. Ad spend is paid separately through your account. Organic content builds trust over time; paid distribution helps reach and test relevant audiences sooner.

We measure qualified inquiries and recorded sales where tracking allows, then compare customer value with campaign and advertising costs. Sales depend on the offer, demand, budget and follow-up; a 90-day campaign provides time to test and improve, not a promise of profit.

$1,950 per month × 3 · $5,850 totalPay month 1 today · we send months 2 and 3 · ad spend separate

Book now

Asset Refresh

$297one time · 12 assets · 72 hours

The first step. Twelve ad-ready assets built from the photo and video you already own — no reshoot.

  • 12 finished assets, sized for where you run them
  • Hook frames and test variations included
  • Delivered within 72 hours of your folder
  • Credited in full toward month one of any monthly plan within 30 days
Book now

Flagship Film

$1,850one time · 9 video files

One brand film and eight social cutdowns built around the story behind your offer.

  • 1 film up to 90 seconds + 8 cutdowns
  • Script, storyboard and an original TigerDaddy score
  • Captions burned in + 1 revision round
  • 10-business-day first delivery
Book now

Foundation Sprint

$3,000one time · 30-day build

Give your business a strong starting line: a sharper message, a library of media and a month of posts written for you.

  • 14 videos and 25 photos
  • 30 days of captions and hooks written, ready to post
  • Offer and buying path built end to end
  • Google Business Profile cleanup + results plan
Book now

Content Engine

$1,250per month · 22 assets

A steady supply of new media every month, built from new footage or the library you already have — so you always have something worth running.

  • 10 vertical videos + 12 graphics or photos each month
  • Captions and hooks written for each piece
  • Monthly review of what earned attention
  • Cancel anytime after month two
Subscribe

Site Build

$2,000one time · 5 pages

A clear, credible website that helps visitors inquire, book or pay.

  • 5 responsive pages, written and designed
  • Payments and booking calendar live
  • Google Business Profile setup
  • 1 revision round + 30 days of post-launch fixes
Book now

Strategy Session

$250one time · 60 minutes

Bring the challenge. Leave with priorities and a written action plan.

  • 60-minute working session
  • Audience and offer review
  • Written action plan
  • Credited toward any package within 30 days
Book now
05

ROYALTY-FREE MUSIC LIBRARY

Find the sound that hits.

Original music written, performed and owned by Peter Arzeno under the name TigerDaddy. Every track plays as a 90-second preview. Full-length, full-quality files are emailed to you after purchase. License one song for a video, or subscribe to the whole library.

Just Do It

TigerDaddy

Funk · Soul · 83 BPM3:05

Just Do It v2

TigerDaddy

Funk · Soul · 86 BPM3:05

Walk Strong

TigerDaddy

Electronic · 129 BPM4:11

Om

TigerDaddy

Ambient Meditation · Deep Drone5:06

Luminous Flow

TigerDaddy

Ambient Meditation · Cinematic4:59

Still Water

TigerDaddy

Ambient Meditation · Deep Drone5:00

Dorian Dawn

TigerDaddy

Ambient Meditation · Cinematic5:00

Rising Stillness

TigerDaddy

Ambient Meditation · Drone3:58

Riverlight

TigerDaddy

Ambient Meditation · Flowing4:59

Wide Open Sky

TigerDaddy

Ambient Meditation · Cinematic4:00

Quiet Current

TigerDaddy

Ambient Meditation · Deep Drone4:59

First Breath

TigerDaddy

Ambient Meditation · Deep Drone3:00

Weightless Arrival

TigerDaddy

Ambient Meditation · Cinematic7:50

Temple Light

TigerDaddy

Ambient Meditation · Drone5:00

Effortless

TigerDaddy

Ambient Meditation · Drone5:00

Downstream Light

TigerDaddy

Ambient Meditation · Flowing5:00

Inner Harbor

TigerDaddy

Ambient Meditation · Drone3:29
Soundtracks that fit the moment.

Listen for $2 per song. License one song for one video for $29, or subscribe to the whole catalog for $99 a month with new songs added every month. Prices shown are for small businesses and social media creators; commercial brand, TV, film and radio licensing is quoted on inquiry.

Ask about custom licensing

Give Value.
Reward Attention.

Creators and small businesses are essential to the global marketplace. Leverage the power of digital media to reach further and optimize your sales.

Meet your creative partner.

From first idea to finished work, we bring your ideas to life in a way customers remember.

Peter Arzeno, founder of LightHouse143
PETER ARZENO
FOUNDER

30 years bringing ideas to life.
20 years leading productions.

Peter has spent three decades turning ideas into music, media and live experiences. For more than 20 years he has worked as an audiovisual technologist and producer, setting up and operating sound, lighting and video for high-stakes VIP events, professional productions and livestreams.

His experience includes work at Fontainebleau Miami Beach and other elite South Florida resorts, alongside celebrities and world-leading organizations. His credits include work on the marketing campaign for the film Nacho Libre. You work directly with the person shaping the strategy and making the assets.

View Peter on LinkedIn ↗
Experience & background

Peter’s live audiovisual production experience includes contract event work at Harvard University, MIT, the Broad Institute and Analog Devices. These were production roles, not marketing-agency engagements.

An educational series encouraging girls into science earned a grant through LinkedIn’s Creator Accelerator Program. His work also spans two production companies and eleven short books on communication, ownership and community.

He studied instructional design and technology at Harvard University Extension School, and music business at Miami Dade College. A drummer and musician, Peter also creates the original music in this library.

Today he focuses that craft on innovators and leaders working toward a better world, preserving the human values behind the work while making the story easier to see, feel and act on.

FAQs

Frequently Asked Questions

Why do you recommend 90 days?

Because good campaigns learn as they run. We need time to prepare the creative, reach the right people and see what moves them to act. Three months gives us a useful cycle of launch, feedback and refinement, with progress shared throughout.

Is advertising spend included?

No. The flagship service fee includes the defined Meta ad-management scope. You fund a separate ad budget directly in your own ad account. We agree the budget and spending limits before launch and never increase them without your approval.

What do you measure?

We review qualified inquiries, cost per lead, booked calls and recorded sales where the data is available. You publish the posts, respond to inquiries, manage the sale and share outcomes so we can connect campaign activity to business results. Reach and clicks help explain performance; they do not prove a return on investment.

What makes LightHouse143 different?

You work directly with Peter, from the first conversation through creative direction and delivery. Production, messaging and the customer journey are planned together, so the finished work has a purpose beyond looking good.

What do you need from me?

Bring your goals, brand files, footage and product photos. We will help turn them into a clear brief and agree what needs to be edited, designed or created before production. You keep full control of your accounts — we hand you finished assets and written copy, and you publish them.

Can you use my own footage and photos?

Yes, and it usually makes the work better. Send whatever you have — product shots, clips, old marketing material — and we build around it.

When does delivery start?

The delivery clock starts once your brief and required source files are approved and the agreed initial payment is received. Flagship Film has a ten-business-day first delivery. Other timelines are shown in the offer or agreed in your proposal.

How do commitments work?

Flagship Film, Foundation Sprint and Site Build are one-time projects. Content Engine is monthly, with cancellation available after month two; give at least 7 days notice before renewal. The 90-Day Campaign is billed as three monthly payments with no automatic renewal. We confirm scope and payment dates in writing.

Where are you based?

LightHouse143 is a US company serving clients remotely. We agree meeting times, approval windows and delivery dates around your schedule.

Let’s put your next idea in motion.

Tell us what you’re building. We’ll help you choose the clearest next step and reply within one business day.

Step 1 of 3

What kind of business or project is this?
What's the biggest problem right now?
Where do we send the answer?

Or skip the form and book fifteen minutes instead.

Let’s grow your audience and turn attention into customers.

Your next customer is out there. Let’s get them to discover you.

Turn views into sales Let’s talk

Portfolio image

Peter Arzeno · LightHouse 143

TIGERDADDY · ORIGINAL MUSIC

Choose your music use

Listen

$2 / song

Download to enjoy on your own time. Not licensed for video or commercial use.

Buy download · $2

License one song

$29 / song

Use this song in one online video project, including its cutdowns. Yours to keep up forever.

License this song · $29

License the whole catalog

$99 / month

Every track in the library, licensed for your online videos while you subscribe. New songs are added every month. Cancel anytime.

Subscribe · $99/month

Preview any track above. After payment we email your files to you personally. These prices cover small businesses and social media creators. Licensing for commercial brands and for TV, film and radio is quoted separately — contact us for details. Full licence terms.

Ask about custom licensing